Phygital - Automotive Racing Company Project

An automotive racing company asked us to pitch an interactive table stand and wall for the 2022 London E-Prix.

Like the other table top project we created previously, we pitched the idea of a table top race track. I was able to produce the visuals for the table much quicker this time around, as I could re-use the same 3D models but swap out all the textures.

As well as the table top stand, we were asked to come up with ideas for a large interactive wall with AR features.

Although this project didn't get past the concept stage, I really enjoyed re-using assets to speed up the workflow; allowing more time to fine tune the most important aspects.

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